Hi, I'm Shailer!
Hi, I'm Shailer, aka Magick Shay!
In the summer of 2020 I left my job as a full time nanny to live out of a van on an organic hemp farm in Vermont. The farm offered me a refuge from the chaos of the pandemic. But after a rough and rowdy season slinging hemp I was ready to get out of the grit and work with CBD on my own terms- in a way that felt aligned with my own gifts.
In the quiet months that followed I began to dream a new dream: a skincare line that reflected my experiences living on the farm and my training as an herbalist.
About six months into this business I began to realize that my CBD products were not like the rest. People were sending me photos of their skin clearing up after years of struggling with acne and finding relief from eczema, psoriasis, and chronic skin conditions when nothing else had worked. I got so inspired by the changes I was seeing in people's skin I decided to go back to school to study skincare and get my esthetics license!
When I went back to school for esthetics I didn't expect to fall in love with waxing. In fact, I was SO intimidated by it! But I found I had a knack for it so with a little extra training and a lot of practice I was able to establish myself as *the* brazilian wax specialist for the greater Brattleboro area.
My business has gone through a few phases by now - from a viral online CBD skincare brand, to a holistic facial studio, to my sweet little wax room- but the heart has always remained the same. I love helping women and non binary people feel more comfortable in their bodies and knowing I am making their busy lives just a little bit easier.
Monthly wax appointments become a safe space to vent and catch up with each other while a wax before a birthday or anniversary signifies a special ritual I feel honored to be a part of. I've been with my clients through graduations, weddings, births, new jobs, big moves, grief, heartbreak, loss, and everything in between. That matters to me. Creating a cozy container where we are both welcome to show up exactly how we are in the present moment is very important to how I run my business.
And while I stay very committed to professionalism (maybe even perfectionism) in my waxing technique, I don't take myself or my job too seriously. I like to think I bring a down- to- earth vibe to my waxing appointments that helps my guests feel calm and welcome. We talk, we laugh, we squeal, and we get through it together. I've heard so many horror stories about waxing at this point that I really just want everyone to feel like they belong, that there's nothing wrong with them, and that they can have a positive waxing experience exactly as their body is right now.
If that sounds like the right fit, you can book your visit here.
